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Industry Trend Analyses
Encyclopedia of American Industries – SIC 2411 Logging
Capturing the essence of an entire industry in 5,000 words is a heady exercise. For some sectors, getting a handle on the politics and sociology is as important as understanding the numbers.
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Corporate Histories
International Directory of Company Histories – Acuson
Too many corporate histories are puff pieces and vanity items. The best chronicles are those that are both accurate and objective.
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Annual Reports
Dai-Ichi Kangyo Bank AR
The annual report provides a company with a great opportunity to shape its public image. In today’s global economy, it must be written for audiences on six continents.
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Corporate Brochures
Mitsubishi Electric CB
Pictures are more important than words in creating a great CB. But well-crafted comments and captions accent the photos and heighten their appeal.
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