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Corporate Brochures
AIA, Inc.
Mitsubishi Electric CB
Despite the English-sounding name, AIA was very
much a Japanese firm; almost all the staff was
Japanese, and their knowledge of English was limited.
And when I arrived in Tokyo in 1985, I knew no
Japanese whatsoever and little about the Japanese
or their culture. Besides producing annual reports,
I wrote press releases and edited executive speeches
for clients. I created new products, like a financial
fact sheet for Ito-Yokado that was geared exclusively
to the investor community. I also had the opportunity
to write corporate brochures for clients like
Mitsubishi Electric.
Research and Development (1986)
The stunning pace of technological progress is reshaping the world's societies. In this environment, our R&D efforts assume even greater importance in our corporate activities. The separate research programs of our nine specialized laboratories are now well-coordinated; mutual cooperation and a team spirit are yielding synergistic breakthroughs that reinforce our technological leadership.
Our special emphasis is on the field of electronics. We are making great strides in developing the 4-megabit DRAM chip as well as the world's first three-dimensional semiconductor device with triple-stacked active layers. We have produced a fifth-generation computer that employs sequential inference and are using it in advanced computer programming, a precursor to artificial intelligence. And we are developing the digital and optical networks essential to the communication systems of the future.
Energy is another important focus. Under contracts with the Japan Atomic Energy Research Institute (JAERI) and several universities, Mitsubishi Electric is cooperating in the development of nuclear-fusion devices and a reactor. Our accomplishments also include new phosphoric-acid fuel-cell power systems and a molten-carbonate fuel cell. Other power sources utilizing new technologies, such as a high efficiency GaAs solar cell and an amorphous silicon cell, are under intense investigation. In the new materials area, we have developed carbon-fiber-reinforced plastic and other materials that have been instrumental in our efforts to introduce new products. In the biotechnology sphere, we are creating special, capsule-like, computer-controlled environments that are ideal for growing vegetables.
The synergistic benefits derived from the cross-fertilization of electronic, energy, and new materials technologies are especially evident in space development activities. We are important contributors to several satellites that will be launched in the near future: the CS-3 (communication satellite), the ETS-V (engineering test satellite), the MOS-l (marine observation satellite), and the ERS-l (earth resources satellite).
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